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The madison/miles media Blog

Ariel Bailey

Ariel Bailey
Ariel Bailey started as an intern at madison/miles and has since been promoted to creative specialist. Now she mostly builds apps and websites while pursuing a couple of degrees at the University of North Texas.
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Recent Posts

August 11, 2016

8 Content Marketing Conferences You Can't Miss

Content marketing has certainly been "on trend" lately — and it shows no signs of slowing down as the year progresses. If you're like us, you may feel overwhelmed by the seemingly endless stream of conferences and "unmissable" events. It would be easy to spend more time doing professional development at conferences than putting your news skills...

Ariel Bailey

Content Marketing

August 08, 2016

How and Why to Become Hubspot Certified

The inbound marketing platform HubSpot offers a range of certification programs, complete with extensive video training and study materials, that each culminate in an exam. 

Do you think it's worth your time to study for and take a lengthy test, in addition to your day-to-day responsibilities, just to put a line on your email signature and...

Ariel Bailey

Inbound Marketing

March 03, 2016

Print Is Dead? Don't Tell These Top Digital Brands

We've all witnessed the mass exodus from print to online content. Perhaps you've read one of the many articles forecasting doom for print media, such as this HuffPost piece, which declares that "traditional media may be on its way out." Yikes.

So, in this harsh climate, why would giant web-based brands like Airbnb, Net-A-Porter and Uber choose...

Ariel Bailey

Print

February 22, 2016

Learn Social Media Fundamentals with Hubspot Training

Sometimes, it needs to be said: Just because you have a personal Facebook account doesn't mean you're a social media expert. 

Ariel Bailey

Social Media

January 19, 2016

App Builders: 3 Top DIY Platforms for Mobile Apps

Gone are the days of hiring developers and programmers to build your own native mobile app. Now, other developers and programmers have spent their time and talent creating tools that cut out the middle man. These do-it-yourself native app-building platforms can save you serious time and money — if you choose the right platform that fits your...

Ariel Bailey

Mobile Apps

December 14, 2015

Mobile App Development: 6 Best Practices You Must Know

Interested in creating an app for your business, publication or service? Good thinking! More than 1 billion smartphones will be sold in 2016, and the app industry is expected to more than double from $11.4 billion in 2014 to $24.5 billion in 2016, according to a study by the University of Alabama at Birmingham's School of Business. So this...

Ariel Bailey

Mobile Apps

November 12, 2015

Why You Need to Create a LinkedIn Company Page

While all companies stand to gain from joining the largest professional network online, Forbes says that LinkedIn is especially powerful for B2B companies. Unlike Facebook, LinkedIn is designed for professional connection. Many professionals will turn there first when looking for credible companies who can meet their needs.

Still not convinced?...

Ariel Bailey

Social Media, Inbound Marketing

September 17, 2015

4 Best Practices for Writing and Sending Emails

It can be disappointing, after designing, coding, and sending a bulk email, to see a dismal open rate. According to MailChimp, even the biggest and best companies rarely break a 20% open rate in their email blasts. We all know the drill because we do it ourselves with email we receive: Most of us trash marketing emails without a second thought....

Ariel Bailey

Email

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