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The madison/miles media Blog

January 19, 2017

Managing Social Media for Multi-Location Businesses

If your business has multiple locations across different cities or states, you've no doubt spent plenty of time building your corporate brand. And protecting that brand is critical, especially in an era when consumers are so likely to look online for reviews and recommendations.

Does that mean your brand's social media presence should be...

Kristin Masters

Social Media

January 16, 2017

Using Inbound Tactics to Get the Most from Your PPC Spend

Continuing to scale your company without going broke on sales and marketing costs — it’s an ongoing struggle in the world of business. That's where pay-per-click advertising (PPC) and inbound marketing come in.

JJ Lonsdale

Inbound Marketing

January 12, 2017

How to Do Social Media Audits

As you’re probably well aware, one of the key components of a successful inbound marketing strategy is having high-performing social media channels that attract and engage potential customers.

Before you think you’re the exception to the rule and don’t need social media for inbound marketing, remember this: 2 billion people are active users on...

Jamie Friedlander

Social Media

January 09, 2017

Choose Your Words Wisely: Sales Linguistics 101

Sticks and stones may break your bones, but it’s not true that words will never hurt you — particularly if you’re trying to close a sale. Using the wrong language can be off-putting and costly.

Fortunately, the opposite is also true. Language choices that make you sound confident, relatable and trustworthy can seal the deal.

These 10 sales...

Adam Weiss

Sales Strategy

October 03, 2016

Improving Your Lead Conversion Rate with Inbound Marketing

More than 93% of companies that use inbound marketing increase their lead generation, and 42% increase their lead-to-sale conversion. Inbound marketing is quite simply the most effective way to get people’s attention, convert them to leads and guide them to a purchase. So if your business is creating engaging, quality content that resonates...

Kimberly Turner

Inbound Marketing

September 19, 2016

Five Steps to Design a Killer Email Newsletter Layout

Your company's email newsletter has the potential to be an incredible lead generation tool.

If you want to be an email conversion commando, you'll need a killer email template. In the world of email marketing, a killer template doesn't incorporate all the latest shiny bells and whistles.  On the contrary, the best email newsletters follow these...

Kristin Masters

Email

September 12, 2016

10 Content Ideas for Your Medical Practice’s Facebook Page

Once you have made the effort to create a Facebook page for your medical practice, the next challenge is regularly posting engaging information for the page’s fans. Keep the following list handy for quick and easy post ideas.

Laura Johnson

Social Media, Health Care

September 08, 2016

Trial Closing: Four Benefits of Confirming Before the Close

Always be closing. ABC.

The sales mantra made popular by 1992’s Glengarry Glen Ross might seem like great advice. But in reality, trying to close too early will reduce your percentage of successful closes and leave you with a lot of missed opportunities.

Confirming the sale before the close — or trial closing, as it’s also called — sets you up...

Adam Weiss

Sales Strategy